COMMERCIAL EXCELLENCE

Commercial Excellence comprises the optimization of the marketing and sales strategy and improving the performance of commercial functions, being crucial for businesses seeking establish a new go-to-market model to enter in new segments or markets or for pharmaceuticals and healthcare established businesses that aim to gain a competitive advantage and drive for superior revenues and profit grow.

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Go-to-Market and Commercial Organization

We assess existing structures and processes and we advise our clients on the selection of the go-to-market and commercial models that would allow to capture the full business economic potential.

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Brand and Marketing Strategy

We provide comprehensive advice to our clients on the implementation of effective brand-planning processes and build stronger value propositions, to address a complex mix of stakeholders and channels, enhancing the long-term value of brands and business.

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Sales force effectiveness

We advise and support our clients to establish new working methodologies, mentoring the commercial teams and setting the framework for performance monitorization and management, align incentives and ultimately drive sales growth.